LOOK: James Reid for Sunnies Studios

James Reid has been tapped as the newest endorser of Sunnies Studios.

The eyewear brand unveiled him as the newest addition to their family through their instagram account.

Check out the promotional photos below!

Welcome to the #sunniesfam @james! 🌴✨ — James Reid has been on our radar for months, we liked him for his style, his movies, but what really made us fans was his music. That, and his atypical approach to his fame. Some people say he’s controversial, but the @james we met on set was just another dude with a long list of dreams to chase. He was super chill, really unassuming, professional — and very real. Stay tuned for so much more 💌 @james is living his best life with #sunniesstudios — 📷 @cenon3 🎨 @hey.tin 👕 @unailarde 💆🏻‍♂ @mac_igarta 🕶 the Jett

A post shared by Sunnies Studios (@sunniesstudios) on Apr 12, 2018 at 6:30am PDT